Maximizing the local potentials of the internationally renown woodcarving traditions

About the pilot action

The aim of the pilot project is to support the preservation of the tradition of woodcarving and to raise the awareness of policy makers and local communities in the Herzegovina-Neretva Canton on importance of preservation of living crafts heritage, and the potentials for its valorization.

The pilot project is designed to promote and preserve the living heritage of traditional crafts in the Herzegovina-Neretva Canton, with a special focus on Konjic woodcarving. Key activities include a training program at Rukotvorine d.o.o. Konjic for young individuals interested in becoming woodcarvers, and a public event in Mostar to raise awareness of old crafts. A student competition will engage primary and secondary schools in the Mostar area, fostering early appreciation of artisanal traditions. The project also includes the redesign of exhibit presentation and new signage for the Woodcarving Museum in Konjic, enhancing its visibility and educational value. A documentary film will be produced to showcase the region’s crafts and their cultural significance. The project will culminate in a press conference and opening ceremony at the museum, featuring a live woodcarving demonstration to present the revitalized exhibition.

Pilot project outcomes include a 6-month woodcarving training program completed by 10 participants, supported by the purchase and delivery of professional tool sets. A student competition and public event in Mostar promote traditional crafts. The Woodcarving Museum in Konjic is enhanced with redesigned exhibits and new promotional signage. A documentary film on crafts in HNC is produced, and the project concludes with a press conference and live demonstration at the museum’s opening.

About the region

The Herzegovina-Neretva Canton, located in the southern part of Bosnia and Herzegovina, is a region of exceptional geographical, cultural and historical significance. Defined by the course of the Neretva River and surrounded by mountainous landscapes, the canton encompasses key urban centres such as Mostar, Konjic and Čitluk. It is characterised by a rich and diverse heritage reflecting centuries of interaction between Ottoman, Austro-Hungarian and Mediterranean influences. Architectural landmarks - including the UNESCO-protected Old Bridge in Mostar - bear witness to the region's enduring cultural heritage. Traditional crafts such as woodcarving, coppersmithing and viticulture continue to thrive, preserving artisanal knowledge and local identity. The canton's multicultural character is evident in its religious monuments, linguistic diversity and vibrant artistic expressions.