BRANDING, IMAGE BUILDING: The Dorothea brand is deeply integrated into the Mekinje Monastery’s offerings, including breakfast products and a comprehensive gift program. It excels in branding and image building through its unique visual identity and consistent messaging across platforms. By continuously innovating and staying attuned to market trends and consumer needs, Dorothea maintains a strong, positive brand image. This makes it a best practice example in the field. The brand is associated with services for both tourists and locals, enhancing the monastery’s appeal and connection with its visitors.