PLACE DEVELOPMENT: Over the past decade, Lavender Farm Bezděkov has seen significant development. Initially, they expanded their herb cultivation areas and introduced advanced irrigation systems, which improved crop quality and yield. The farm also built new visitor facilities, including a café and a gift shop, enhancing the overall visitor experience. These improvements were driven by a growing interest in sustainable tourism and community support, which helped the farm become a renowned destination. In addition to these developments, Lavender Farm Bezděkov’s commitment to organic farming and community engagement through events like the Lavender Festival has further solidified its reputation as a model for rural development.