CRAFTS IN TOURISM: The Festival of Folk Arts (Mesterségek Ünnepe) in Budapest excels in cultural preservation. It effectively promotes traditional Hungarian crafts, ensuring these skills are passed down through generations. The festival’s success is rooted in its accessibility, central location, and extensive publicity, which attract a diverse audience. Interactive elements like live demonstrations and workshops engage visitors, providing hands-on learning experiences. Collaborations with local businesses and cultural institutions further enhance its visibility and impact, making it a model for similar events.